Build Equity,

Not Noise.

Strategy, structure and visibility for recruitment agencies ready to scale.

How We Work

We help recruitment founders build brands, systems and market presence that make winning clients easier, faster and more predictable, without noise, fluff, or generic agency tactics.

Brand Equity

How clients perceive you before they’ve even spoken to you.

Founder Authority

Your market influence. The fastest way to build trust and attract opportunities.

Digital Footprint

Your website, messaging and proof, the assets that shorten sales cycles.

These three levers combined become your Growth Engine. A system that supports consultants, strengthens positioning, and drives predictable inbound.

You're in the right

place if...

Like most recruitment founders we speak with, you don’t need more marketing, you need clarity.

Here’s how you’ll know you’ve landed in the right place.

​


You’ve outgrown
ad-hoc marketing.

Your brand is strong, but every campaign still feels disconnected. You’re ready to see marketing as a commercial driver and not just a cost line. 

You want clarity,
not more work.

You don’t need another agency adding complexity, you need a strategic partner who simplifies decisions and most importantly understands your industry.

You know what good looks like, but it's not consistent.

The link between vision, content, and commercial outcomes still feels disjointed. You want alignment that turns ideas into consistent, measurable action.

You’re building for scale or preparing for exit.

You know that brand equity drives multiples. Whether you’re growing, merging, or planning an eventual exit, you want a system that compounds long-term business value.

The Opportunity Cost

Most recruitment agencies plateau for the same reason:

Their brand, digital footprint, and founder visibility don’t reflect the quality of their service.

The Causes:

Prospects comparing you to cheaper competitors

Founders doing the bulk of the heavy lifting

Consultants struggling to differentiate

Slow or inconsistent BD

Brand equity stuck at zero

Agency value capped

You don’t fix this with more content, more templates, or another “marketing plan.”
You fix it by building growth infrastructure and assets that compound over time.

Why Solas?

Simply put Solas exists to bridge the gap between marketing for the sake of marketing and building brand equity. 

Unlike traditional marketing agencies, we don't just "run campaigns", we align your brand, leadership, and growth strategy into a results-driven engine for sustained growth.

Industry Expertise

We have proven experience in the recruitment industry building one of New Zealand's most successful recruitment firms. We deeply understand your market, candidate journeys, and client pressures.

Systems That Scale

Frameworks built for sustainability, not dependency. Sytem's that tie marketing to pipeline and revenue. Without it, budgets get cut, momentum dies.

Board-Level Strategy

We connect marketing directly to revenue, growth, and valuation. Leadership alignment plus market positioning. Without it, wasted activity, misaligned teams.

Market Differentiation & Future-Proofing

Brand visibility + EVP strength to attract clients, candidates, taking the heavy lifting of your sales teams so they can get back to what they do best. Without this you look like every other recruiter in the market. 

Backed by...

I’ve spent six years inside the recruitment industry building one of New Zealand's most successful recruitment brands.

  • Led the strategy behind one of NZ’s most engaged recruitment brands

  • Award winning LinkedIn Strategy

  • Built the systems that drove consistent inbound without paid ads

  • Created authority, not noise

  • Scaled trust, positioning and market reach, strategically

We know how recruitment works. We know how founders think. And we know exactly why most agencies grow slowly, even with great teams.

Solas exists to fix that.

Before you make any decisions,

get clarity.

The Solas Signal

5-minute Growth Score that exposes the one thing costing you money

  • Your agency’s Solas Score™

  • Your category level (Emerging → Dominant)

  • Personalised breakdown of your weak spots

  • The exact areas holding back your growth

This isn’t a vanity quiz.


It’s a founder-level diagnostic designed specifically for recruitment agencies.

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